Sindhorn Midtown
As the first hotel in Asia to join Vignette Collection - IHG’s newest Luxury & Lifestyle collection brand - and following its complete rebranding, Sindhorn Midtown was in need of a new official brand video that reflects its new premium identity.
Projekt Visuals was appointed to produce the brand film for the hotel - where we oversaw everything from pre-production (e.g. talent management, drone permits and storyboarding) to post-production.
With “Sindhorn Midtown is for everyone” as the key message, we ensured there is a diversity in the cast, which consisted of 8 members: a couple, a family of three and a group of three friends (including one LGBTQ).
Deliverables are:
1min 30sec hero video
30sec cutdown version
Hero Film
The first official brand video for Sindhorn Midtown - the first hotel in Asia to join Vignette Collection, IHG’s newest Luxury & Lifestyle collection brand, in 2022.
The story followed a couple on a honeymoon trip, a family who calls it home at the hotel and a group of friends who meet up to hang out at and around the hotel.
Cutdown Version
A 30sec cutdown version of the full 1min 30sec hero video. This format is designed particularly for Facebook and Instagram ads.
“Working with Khun Napat and his team was an extremely smooth process. Thanks to the very comprehensive visual board created by Khun Napat, everyone was on the same page from the very beginning. There was almost nothing to change in the first draft because we had already talked through and discussed everything prior to the shooting.
Khun Napat knows exactly what to shoot and where it should be placed in the video.
We are happy with the talent choices and how they look in the final video. Selecting the music first was also a brilliant idea to set the mood and tone.
There were some glitches here and there due to external factors such as the weather, a drone permit, room availability, hotel guests, etc. But we were able to overcome all of them to create a beautiful brand video.
Overall, we are very happy with the end product and would highly recommend Projekt Visuals to others.”
— Noppawan Sirinoppakun · Senior MARMCOM Manager · Sindhorn Midtown Hotel Bangkok, Vignette Collection